6 Ways for Your Business to get the best of both Worlds: Facebook & Google+ Pages

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 Recently, the search engine giant Google delved into the social media business by launching its own

social networking site called Google+.  It has been trying to leverage on the earlier settlers like 

Facebook and Twitter. When it first started out, only personal profiles could be created and business 

profiles that were created before now were removed.  Google+ has introduced features similar to both 

Facebook and Twitter. With the wealth of information it has accumulated from its search engine and 

its Gmail, and the largest online video site (Youtube), Google docs, Google is ready not only to survive 

but to carve out a nitche and claim some territory on the social media turf.

Google+ has finally opened its gates for business, brands, companies to create pages.  You can sign up 

your business and learn how to set up your page right now.

Here are 6 ways to get the best of Facebook  and Google + Pages
1.    Enhanced search results ranking
Google and Bing search engines drive Google+ and Facebook search respectively. Google is working on fusing their search results with Google+.  The infusion of google into Google+ will significantly influence search results. Facebook pages are already being  indexed by Google and Bing and currently show up in search results. Facebook integration with Bing bringpersonalized search results. Your business can benefit from these two search engines and reach a wider audience in these social networks.  The returns on the investment of establishing your business' presence on both networks is quite promising and you should give it a thought.

2.    Coverage Area

According to Facebook statistics page, Facebook has 800 million users, and counting.  Google+ has 40 million users and the folks at Google are working tirelessly to have more subscribers. Your company's presence on the largest social network, Facebook, will serve to create awareness for your brands and services.

 3.    Statistics

Facebook page has a powerful demographic analysis feature known as Facebook Insights. Facebook Insights allows you to determine the number of active and passive users on your page and those that visited the page. It will help you fine tune your marketing campaign. Google+ pages analysis might not be as strong as Facebook's but you can be sure that Google is working on something as good as Facebook Insights.

 4.    Apps

Facebook currently supports third party apps. On Facebook, you can create customized content that spans several pages (welcome pages and customized tabs) using html (iframes ) that allows you to creatively project your brands and showcase your products and services.  On the other hand, Google+ allows you to video chat with your customers at Google+ hangouts. To learn more about Google+ hangouts check this out.  Google apps, a collection of online word processing and business applications, has been integrated with Google+.
5.    Location
Google places are displayed in search engine results as Google maps. Google is probably working on adding this feature to Google+.  So, wise businesses would want to set up a Google+ pages now so that when Google starts indexing them they would get a good spot in page rankings. Facebook places is already available, although, many business have not linked their Facebook pages to Facebook places yet. To enjoy mapping and location tracking activate facebook places. Facebook places uses Bing maps and is therefore limited by availability of your business location on Bing maps.

 6.    Advertisement

Creating a Facebook Ad is relatively simple.

Facebook is so effective in reaching people that even Google uses it.

The power of contextual advertising to achieve sales targets has encouraged many business to embrace Google Adsense, Adwords and Facebook adverts.  However, Facebook Ads have a greater effect because it is targeted at the customers while they socialize with friends on Facebook (and are more emotionally receptive, or vulnerable if you will).  Google+ pages would display Google Ads in the future also.

The capabilities of Facebook and G+ pages are not overrated in any way. You don’t have toditch Facebook for Google+ or shun Google+ either. Both are essential to your businesses growth. They have their respective benefits so embrace them and use them wisely because they would present an excellent online marketing investment.   Meanwhile, you can check outour all new Google+ page.